300th Iveco for Kuperus Car Rental

Kuperus Car Rental from Hilversum has recently taken its 300th Iveco vehicle into operation.
This time, it concerns a EuroCargo ML 120E19.

Kuperus has been an Iveco customer for over forty years. The current director, Sander Kuperus—the third generation within the company—now leads a modern and service-oriented rental business. Iveco plays a key role in the fleet of 150 vehicles.

“Most of our customers rent in the weight class around 3.5 tons GVW. The New Daily is indispensable in that segment. As we are increasingly serving business customers who also want to rent in the heavier segment, we can meet this demand with the EuroCargo,” explains Kuperus. “We aim to grow in this heavier segment by offering a variety of rental and lease contracts.”

Kuperus also observes that economic growth is leading to longer delivery times, and the company responds by maintaining a young, modern, and representative fleet.

WhiteRent and WhiteLease are the new complementary services through which Kuperus aims to optimally serve the business market. “We chose these names because business customers often prefer vehicles without prominent branding. In the private segment, that’s less of an issue—there, Kuperus has actually become a well-known name.

For example, we recently supplied a rental car to a family that has been doing business with us for a long time—this was already the fourth generation on their side. This shows that reliability should never be taken for granted, and that a dependable partner can count on long-term relationships with customers. This also applies to the business segment.”

Kuperus refers, among others, to companies active in the media industry, particularly film and television. “They regularly need vehicles, but not often enough to justify maintaining their own fleet. And whether the economy is doing well or facing challenges, there are always reasons to choose renting over purchasing. That’s exactly where we come in.”